“Customers do not care about technology until it is the mainstream.”
Customer demands and expectations
Basic need as customers define it is better reporting. Customers rarely differentiate between a reporting tool and a BI solution, between a dynamics ad-hoc analysis and static reporting. The need for static reporting grows with company size.
Customers in this segment have common business expectations:
Affordable and fixed priced project
Fast implementation and immediate results
Microsoft is still “in”
Customers and their ERP partners like the idea of working with Microsoft and therefore:
A BI solution should be based on Microsoft’s technology
Customer prefers to continue working with their familiar front end tool – Excel, but wait to explore the potential of Share Point
BI for everyone (in corporation)
“MIS (management information system) concept is dead. It has been an excuse for expensive projects that were aimed to serve the management.”
Custom projects are out
Custom projects are too expensive and very few companies in this segment can afford them. But even if they could, why would they be paying more if standardized solutions are available?
Welcome to standardization of BI solutions
Today, companies need to share information and democratize decision making process. The right solutions: